top of page
AEbanner_edited.jpg

Gear Up For Greatness: Gear, Apparel, and the Outdoor Merch Economy


Outdoor Gear Vs. Apparel: A Historical Connection

Reflecting on my Boy Scouts days in the mountains of North Carolina, the deep-rooted connection between outdoor experiences and the gear used to navigate them becomes evident. The competitive spirit among scouts to possess the latest, most reliable gear was not just about aesthetics; it was about enhancing the overall camping experience. The durability and longevity of outdoor gear, from raincoats to camp stoves, fueled our adventures and instilled a sense of significance. This ethos has become a cornerstone of MTNBlaze's design philosophy, emphasizing the enduring value of gear over fleeting trends in apparel.



Two People, One Man with a Beard and a flat brim felt hat and a woman with a beanie sporting Outdoor merch.
The sense of history rooted a feeling of deep significance in me and added a profound ethos to the experience. Beyond the skills and the adventures we went on, there was a strong connection to the tools we used and the gear that we relied on to make our camping trips a success.


The New Outdoor Economy: A Shift to Authentic Experiences


Post-COVID-19, a mass migration from urban to rural areas unfolded, ushering in a desire for authentic experiences. Remote work tools and a growing disillusionment with traditional employment paved the way for young professionals seeking a connection to rural America and the great outdoors. This led to the rise of the New Outdoor Economy, breathing life into small towns along the Blue Ridge Mountains. Breweries, venues, and commerce centers emerged, accompanied by the flourishing of outdoor adventure businesses. The appeal lies in providing access to local trails and rivers, creating a thriving economic space dedicated to the love of nature.



A Big Shaggy man with sunglasses and a robust beard laughs with a woman wearing a beanie and a backback. They both sport well designed Outdoor Merch.
The appeal lies in providing access to local trails and rivers, creating a thriving economic space dedicated to the love of nature.


The New Outdoor Merch Market: Design, Culture, and Adventure


The surge in outdoor businesses brought forth an unexpected demand for merchandise, signaling a shift from mere consumerism to a desire for tangible proof of participation in the outdoor culture. Every business now boasts a merch table laden with shirts, hats, and unique items, creating a connection between customers and the outdoor experiences they crave. This high demand presents an opportunity for businesses to explore innovative design concepts and introduce high-end branded gear that aligns with the ethos of the New Outdoor Economy.


The Importance of Quality Outdoor Gear: Durability and Performance


In the realm of outdoor activities, the quality of gear takes center stage. While apparel offers comfort, outdoor gear contributes to the essence of the adventure. This distinction becomes vital in emphasizing the longevity and durability of gear, making it an investment that withstands the test of time. Durable gear becomes more than just equipment; it becomes a part of one's outdoor journey, enhancing the overall experience. This section explores the importance of choosing gear that offers both longevity and performance, highlighting its role in elevating the user's capabilities during outdoor activities.


Durability and Longevity

Investing in high-quality outdoor gear ensures that it withstands the elements and endures the wear and tear of outdoor adventures. The longevity of such gear goes beyond functionality; it holds sentimental value, becoming a cherished part of the user's outdoor store.


Performance Enhancement

Beyond aesthetics, outdoor gear is engineered to enhance performance, providing advanced features tailored to specific activities. From waterproof technologies in raincoats to efficient weight distribution in backpacks, performance-oriented gear adds value to the user's overall outdoor adventure.



A Group of Hikers stand in the woods sporting a vibrant array of Outdoor Merch and Hiking Gear. A woman in the front smiles. Her hands are kept warm in the pocket of her jacket and she wears a felt beanie. MTNBlaze Raleigh, NC
From waterproof technologies in raincoats to efficient weight distribution in backpacks, performance-oriented gear adds value to the user's overall outdoor adventure.


Navigating the Terrain: Choosing the Right Gear for Your Outdoor Pursuits

As the outdoor industry evolves, selecting the appropriate gear tailored to specific outdoor pursuits becomes paramount. This section guides individuals and businesses in understanding the nuances of different activities, ensuring the gear chosen aligns with the diverse needs of outdoor enthusiasts.


Tailoring Gear to Activities

Understanding the unique requirements of each outdoor activity allows businesses to curate a selection of gear that caters to their audience. Whether it's climbing, hiking, or camping, aligning gear offerings with specific activities ensures a comprehensive and appealing product lineup.


The Versatility of Multi-Functional Gear

In a dynamic outdoor landscape, the versatility of gear becomes a key consideration. Offering multi-functional gear that adapts to various activities not only broadens its appeal but also aligns with the diverse and multifaceted nature of the modern outdoor experience.



A woman smiles broadly as she sports a Cable Knit Beanie and a well packed Backpack. A Man laughs a long in a thick felt jacket and a cuffed Beanie. They hike in a wooded area of Western North Carolina. They are From Raleigh, NC and purchased their gear at a local business.
The symbiotic relationship between quality outdoor gear and the growing demand for outdoor merchandise opens avenues for creativity, innovation, and community engagement.


Conclusion: Pioneering the Trail in Outdoor Merchandising


In the confluence of outdoor gear, apparel, and the New Outdoor Economy, businesses have a unique opportunity to carve a distinctive niche. The symbiotic relationship between quality outdoor gear and the growing demand for outdoor merchandise opens avenues for creativity, innovation, and community engagement. By embracing the enduring value of durable and performance-oriented gear, tailoring offerings to diverse outdoor activities, and aligning with the culture of the New Outdoor Economy, businesses can become trailblazers in an industry that celebrates the spirit of adventure and exploration. As outdoor enthusiasts seek tangible connections to their experiences, businesses that invest in gear that stands the test of time contribute not just to the outdoor culture but also to the authentic and lasting memories of their customers.



21 views0 comments
bottom of page