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Cut The Pitch (Tell Me a Story)

The human brain, finely tuned to detect sales interactions, resembles a beast sensing threats in the woods. The younger generation, raised on a steady diet of advertisements and media, has adeptly honed its ability to identify and resist sales pitches. However, ad agencies are becoming increasingly clever, employing new forms of media to disguise the algorithmic marketing machine in more manipulative and sardonic ways. Often, we unknowingly confront more sales pitches than we consciously acknowledge. If marketing is an inevitable symptom of the capitalist experience, then it becomes the responsibility of creatives and designers to ensure the sales experience is honest, authentic, and fundamentally human.



Young Entreprenuer sits at the center of a huge pile of books and stories and newspapers.
If marketing is an inevitable symptom of the capitalist experience, then it becomes the responsibility of creatives and designers to ensure the sales experience is honest, authentic, and fundamentally human.


Cut The Sales Pitch

As a merchandise company, we frequently encounter opportunities to create content that exists on the lower rungs of the cultural experience. Opting to sell products rapidly and disseminate hard and fast media to reach as many eyes as possible sacrifices the chance to express the human experience of being creatives and makers. This approach eliminates the ability to tell stories, explore ideas and emotions, and only contributes to the overwhelming white noise we experience daily, whether from small content creators selling their wares or massive faceless brands promoting new deals and big sales.

We are amidst a crisis of narrative.


Therefore, when contemplating your next cycle of media marketing, consider cutting the pitch throughout the script. Center yourself in your personhood and humanity; tell a Real True Story about who you are, your business, and how it integrates into the broader cultural experience of your community. Just tell a story.


Storytelling Over Selling


To state that "we need better stories" is simple, but how do we achieve it? Storytelling feels like a guarded art. A cursory Google search yields lists and clips amounting to more stories about stories, yet there's a lack of solid information on telling good stories or implementing them into your work and media. This scarcity, I believe, stems from the understanding that having a story is holding power. Similar to Tolkien's golden ring, a story gives the teller sway and power over those who receive it. Consider how news and media leverage storytelling to influence political and social opinions. Religions raise armies and bury non-believers in the name of a story. The ability to tell a good story holds power, but all power demands discipline, responsibility, and honesty.


A young african american man sits at a desk in a room full of antiques and frames on the wall. He has a story to tell and an identity to express
To honor the buyer, the brand should offer a token of respect—the truth. Share the story of the brand plainly and honestly.

To Tell the Story of Your Brand


You possess the power to influence how people spend their money—an influence not to be underestimated. Money is a hard-sought-after resource that can alter lives, separate families, and crush souls. The decision to make a purchase should be made with careful consideration, and the brand should respect that. Cheap tricks and casino psychology tarnish the relationship between maker and buyer, making selling wares a shameful act. To honor the buyer, the brand should offer a token of respect—the truth. Share the story of the brand plainly and honestly.


To honor the buyer, the brand should offer a token of respect—the truth. Share the story of the brand plainly and honestly.


There and Back Again


The brand's journey is a cycle. Starting somewhere, being tested, failing, innovating, climbing, atoning, and returning with greater knowledge and skill form the foundation of your story and all future stories. How did you arrive where you are now? Who assisted you in the journey? What have you built in the face of adversity and division? You don't need to flaunt affluence or become someone you're not. Honesty wins the trust and respect of your audience and customer base. They see themselves in your story, and making a purchase with your brand feels like they are buying into it. Thus, you no longer need to sell the product itself; you sell the culture and the story that surrounds it—the story of how the product came to be and how the culture formed around it. You invite people to join the adventure, a place by the fireside.


The Power of Honesty


Technology has advanced to the point where we can present ourselves as anyone, anywhere, doing anything. In a continuation of the Tolkien metaphor, Bilbo learns to lie when he finds the ring—to tell a story so well that you disappear behind it. Modern marketing mirrors this concept, telling a story while concealing the truth. There is power in deciding to tell the truth and placing it at the forefront. In an era where narratives can be manipulated at the click of a button, embracing the vulnerability of truth becomes a revolutionary act. It dismantles illusions that distance us from genuine connection. By prioritizing honesty, we not only challenge the norms of storytelling but also pave the way for a more authentic and meaningful discourse in our digital age.


 In an era where narratives can be manipulated at the click of a button, embracing the vulnerability of truth becomes a revolutionary act.


A young man sits at a laptop and works on writing a brand story about his business. He is deciding to be honest and authentic in his story telling.
In an era where narratives can be manipulated at the click of a button, embracing the vulnerability of truth becomes a revolutionary act.


In Conclusion


In the labyrinth of modern marketing, where authenticity battles against the deceptive allure of sales pitches, the call to prioritize storytelling over selling resounds as a revolutionary directive. As creators and brands, the choice is ours—to shed the cloak of manipulation and unveil the genuine human narratives that define us. Let our stories be more than transactions; let them be cyclical journeys of growth, trials, and triumphs, inviting others to share in the fireside gathering. In an era where technology can disguise the truth, embracing honesty becomes a potent force, disrupting the noise and forging connections in an authentic, resonant, and genuinely human way. So, storytellers, wield your narratives as instruments of change, leaving a lasting gut punch that transcends the cacophony and reshapes the digital discourse.

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